May 012013

It doesn’t matter how I do something or how many hours I put in, the proof is in the finished product.

While it’s cool to talk with other creatives about the number of times I rewrote a final draft, all the fast-moving chord changes I had to learn to play a song or the number of colossal failures I had, that’s all internal stuff. None of this makes a lick of difference to a client. In truth, no one gives a rip about the process, just the result.

I like how longtime baseball player/coach Johnny Sain put it: The world doesn’t want to hear about the labor pains. It just wants to see the baby.

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