Intro and disclaimer: This is a sample chapter from my new ebook, Will Work For Exposure. It’s up on Amazon now, and of course I’m trying to boost my book sales. But this sample chapter gives you a look at paid-by-the-click advertising and some ways around it. Hey, I might give you some ideas and encouragement. I don’t mind that at all; that’s why I’m here.
Enjoy this excerpt. By the way, if you stop by Amazon anytime between June 1 and June 5, you’ll find this ebook is free for that period. Grab it, because its regular price is $3.99.
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Paid by the click, and other advertising schemes
We’re discussing the pay-per-view and pay-by-click scenarios, so let’s head down the online rabbit hole of clickable ads. Although you may have a different story to tell, in my experience they’re worthless.
When was the last time you clicked on an Adsense ad? Or worse, one of those that pop up when you roll your mouse over a certain underlined word in the text. Accidental clicks don’t count.
About the only clickers I see are in some blog communities, and it’s an I’ll-click-yours-if-you-click-mine deal.
Not long ago I removed all Google Adsense ads from my active blogs. I think I have some floating around on some long-dormant blogs, but that’s about it. I don’t miss the ads.
So why would I slaughter such a promising cash cow?
Adsense ads are unspeakably ugly. They’re page clutter. Although there’s no real investment except maybe some credibility points, there’s no real return on them either.
While I did have some say in what ads appear on my sites, it takes a bit of work and a lot of fiddling to get that done. Until then, my site had a lot of ads for online casinos, fat-burning pills and appliances that allegedly will increase the size of your … oh, just never mind.
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Today, the only ads I carry on my active sites are from Amazon, and only for books I’ve read and would recommend even if there’s no money in it for me. Oh, yes, I also carry ads for my ebooks. I’ve no problem with that ‘cause, well, I know the author.
I like what Dan Miller of 48days.com says. Rather than making your art into a be-all end-all, you can build a business concept around it. He writes, but his real action is in community building and in coaching. His writing is just the thing that started it, the thing that gave him authority to do what he does today. Taking his principles, I could use my blog and ebooks as the trigger for coaching, mentoring, consulting or any number of ventures.
Look at a guy like Dave Ramsey. He put together a self-published book some years ago, and now he has classes that teach those same principles everywhere.
For the artist or musician, there are all sorts of ways to build on your passion. There’s teaching. There’s production — I can think of several musicians who created their own record labels and produced other people’s songs. What’s cool is that they find it helps others achieve what they want, plus it’s fun and sometimes even profitable.
OK, so that’s really ambitious stuff. It sounds like a lot of work and some great risks. Probably a little too much so for my tastes.
But something like that sure sounds better than littering your website with other people’s horrendously ugly ads, doesn’t it?
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Anyway, that’s a preview. Grab the book. It’s free from June 1 through June 5, and $3.99 after that. Whatever it is, it’s worth it.